“KEEPING THE CENTRAL COAST OF CALIFORNIA IN STITCHES FOR 40 YEARS!”
The SANTA MARIA SEWING SUPERSTORE supplies sewers, embroiderers and quilters with a fantastic variety of sewing notions, thread, classes, furniture, sergers, sewing and embroidery machines. Customers continually return from a 200 miles radius due to their helpful staff and a fully stocked store with the best quality merchandise of any sewing machine store in the western United States.
Michael Hudachek purchased the store from the original owner in 1979. He brought with him the experience of being one of the first Bernina sewing machine dealers in the United States with his three stores in Ohio. He and his wife Ellen have sought to develop the dream store that has become a modern sewer’s sanctuary. Each year they receive awards to recognize them as being one of the best dealers of the year from Bernina, Husquvarna Viking, Babylock, and Singer for their technical training, sales and customer service while they meet their mission of “Keeping the World Sewing”.
An informational website www.santamariasewing.com provides store information around the clock and receives thousands of hits a week and generating a myriad of phone calls from all over the U.S. asking for assistance and information. Technology has fueled home sewing into a $5 billion dollar a year business. It has made sewing “user friendly” and has taught people the obsolescence of their older sewing machines.
Each customer who purchases a machine from SANTA MARIA SEWING SUPERSTORE gets free lifetime classes on how to best use and execute all the techniques and accessories available. Customers are encouraged to repeat their free classes as many times as they would like. No other store offers this.
“We look at the SANTA MARIA SEWING SUPERSTORE as an excellent concept store, as a destination in itself where Michael, Ellen and their staff has focused on education and an environment in which to relax and enjoy what sewing has to offer.” Said Stan Ingraham, senior vice president of sales and marketing for Viking Sewing Machines. “I liken it to a Borders or a Barnes & Noble Bookstore that draws you in and keeps you wanting to return.”
And that is exactly what Michael and Ellen Hudachek intended. SANTA MARIA SEWING SUPERSTORE is a home away from home for their customers, a place where nothing else matters except for sewing. And, that is their dream…..sewing and sewing and sewing.